What We Do
Partnership services that
move the needle
From initial strategy through to live activation and ongoing account growth — BPS manages every stage of the brand partnership lifecycle for retail media companies.
£2B+
In partnerships brokered
150+
Active brand clients
12
Years of specialist focus
Retail media is one of the fastest-growing channels in modern marketing. We help retail media companies unlock its full commercial potential — by connecting them with the right brand partners, structuring deals that deliver, and activating campaigns that perform.
Brand Partnership Strategy
We build the commercial framework that underpins every successful brand partnership. That means identifying the right brand categories for your retail media inventory, qualifying prospects by commercial fit, and structuring partnership models that create lasting value on both sides.
What's included
- Category mapping and brand target identification
- Commercial model design and deal structuring
- Partnership tier frameworks and pricing strategy
- Competitive landscape analysis
Retail Media Activation
Strategy without execution is just a document. Our activation team manages end-to-end campaign delivery across sponsored placements, onsite display, off-site programmatic, and in-store digital — with full performance reporting tied to commercial outcomes.
What's included
- Sponsored product and display campaign management
- Off-site and programmatic media activation
- In-store digital and experiential integration
- Real-time performance reporting and optimisation
Commercial Negotiation
Twelve years of deal-making in retail media means we know what good looks like — and what to avoid. We represent your interests in commercial negotiations, ensuring deal terms, revenue shares, and contractual protections reflect the true value of your media inventory.
What's included
- Deal term negotiation and contract review
- Revenue share and JBP structuring
- Exclusivity and category protection clauses
- Renewal and renegotiation advisory
Market Intelligence
The retail media landscape moves fast. Our proprietary intelligence function tracks brand spend patterns, competitive positioning, and emerging partnership opportunities — giving you the data you need to make smarter decisions before your competitors do.
What's included
- Retail media market sizing and trend reports
- Brand spend and category investment tracking
- Competitor partnership benchmarking
- Quarterly market briefings for senior teams
Account Growth
Winning a brand partnership is the beginning, not the end. Our account growth team manages ongoing relationships, identifies upsell and cross-sell opportunities, and ensures your brand partners are retained, expanded, and delivering increasing revenue year on year.
What's included
- Quarterly business review facilitation
- Upsell and cross-sell opportunity identification
- Brand partner satisfaction and retention programmes
- Annual partnership value reporting
How We Work
A proven process. Repeatable results.
01
Discovery
We audit your current partnership portfolio, inventory, and commercial goals to identify the highest-value opportunities.
02
Strategy
We design a partnership strategy tailored to your retail media network — category targets, deal structures, and activation roadmap.
03
Activation
We execute. From outreach and negotiation through to live campaign management and performance reporting.
04
Growth
We retain, expand, and compound. Ongoing account management ensures every partnership grows in value over time.
Ready to build partnerships that perform?
Talk to our team about how BPS can unlock new brand partnership revenue for your retail media network.
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